Wie lange dauert es, bis SEO wirkt?

Erste Bewegung sehen Sie meist nach vier bis acht Wochen, spürbar mehr Anfragen nach etwa drei bis sechs Monaten. Lokale SEO im Handwerk geht oft schneller als in anderen Branchen, weil die Konkurrenz vor Ort überschaubar ist.

Brauche ich zusätzlich Google Ads?

Nicht zwingend. Anzeigen bringen sofort Sichtbarkeit, kosten aber laufend Geld. SEO wirkt langsamer, hält dafür an. Viele Betriebe starten mit SEO und schalten Anzeigen nur bei Auftragsflauten.

Muss ich selbst Texte schreiben?

Nein. Sie erzählen mir in einem Gespräch, was Sie machen und für wen. Die Texte schreibe ich und stimme sie mit Ihnen ab.

Funktioniert das auch mit meiner alten Webseite?

Teilweise. Oft ist der Neubau günstiger als das Reparieren einer veralteten Seite — das schaue ich mir vorher kostenlos an.

seo for trade businesses

SEO for tradespeople

SEO for tradespeople isn't about ranking tricks. It's about being the business people find when they search for „electrician near me“ in your town. Local searches are specific and ready to buy — I build your site around exactly that.

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Why you don't show up on Google

Your site never says which towns you actually work in.
Every service sits in one paragraph instead of its own page.
No Google Business Profile, or one that hasn't been touched in years.
The site loads slowly and looks messy on a phone.
No reviews, no reference photos, no clear way to get in touch.

How local SEO works for trades

Five building blocks that make the biggest difference — without an ad budget.

One page per service

Roof repair, emergency callout, maintenance: each service gets its own page and its own text, so each can rank on its own.

Name your area clearly

Town, district and radius stated visibly on the page. That's the basis of local SEO — Google needs to know where you work.

Google Business Profile

Set up or clean up your profile: opening hours, services, photos and reviews. For many trades this is the strongest source of enquiries.

Technical basics and speed

Fast loading, clean headings, alt texts, mobile layout and structured data for your business.

Make trust visible

Reference photos, reviews and real contact people. That's what turns a Google click into an enquiry.

What's included

Keyword research for your trade and region
Site structure with a dedicated page per service
Google Business Profile set up or reworked
Technical optimisation: speed, mobile, headings, alt texts
Ongoing maintenance included in the monthly price

Frequently asked questions

How long until SEO works?: You usually see first movement after four to eight weeks and noticeably more enquiries after three to six months. Local SEO is often faster for trades because local competition is limited.
Do I also need Google Ads?: Not necessarily. Ads bring instant visibility but cost money continuously. SEO is slower but lasting. Many businesses start with SEO and run ads only in quiet periods.
Do I have to write the texts myself?: No. You tell me in a conversation what you do and for whom. I write the texts and check them with you.
Does this work with my existing website?: Sometimes. Often a rebuild is cheaper than repairing an outdated site — I check that for free beforehand.

Get found on Google for your trade

I'll check for free where your business currently ranks and what will move fastest.

Send an enquiry See references

Website for tradespeoplewebsite for tradespeople Improve online visibilityproblem: invisible on google Win more customersproblem: too few enquiries

contact

Send a no-obligation enquiry.

Write me a short message about your project — or ask for a callback. I reply within 24 hours.